History
Saeco International Group is a leader company that designs, produces and markets coffee machines for household and professional use and automatic vending machine for hot, cold beverages and snacks.
Set up in Italy in 1981, Saeco has grown successfully over the years to become a Group with a strong international orientation and a presence in the world's leading markets with 16 subsidiaries in Europe, United States, Latin America, Australia, Asia and a sales network in more than 60 countries.
Over the years, Saeco has combined its considerable innovative capacities - a major factor in the Group's success - with an exceptional ability to understand and anticipate the market's requirements.
Milestones
Saeco becomes part of the Domestic Appliances business unit within the Philips Consumer Lifestyle
2004
Renewed strategic approach focused on core business: Espresso
1999
Acquisition of 60% of Gaggia SpA. Following the reorganization, Saeco SpA changes its name to Saeco International Group SpA
1995
Beginning of product diversification strategy: launch of steam appliances
1986
Cosmec SpA is created for the production of professional and vending machines
1985
First fully automatic espresso machine commercialized
1981
Saeco SpA is founded for the production of domestic espresso coffee machines
1976
First delving into coffee machines with the founding of GSL
Saeco Australia
Saeco has been present in the Australian market for more than 10 years and has a strong market position having established the automatic machine segment in the region. In 2002 Saeco expanded to New Zealand. Market segments covered include manual, fully automatic, capsule, vending and professional products. In 2007 Saeco International Group (Australia) was established as a 100% subsidiary of Saeco Italy and following this a new market approach was implemented. Headquartered in Melbourne professional management, finance, marketing and technical operations support the Oceania market in Australia and New Zealand. Sales operations are maintained in most capital cities including dedicated sales offices in Melbourne, Sydney & Brisbane. The West Australia and New Zealand markets are managed by appointed distributors where a close relationship has been in place over many years. For customers national trading arrangements are in place with major national retail groups and together with focussed support of specialised coffee machine retailers a service focussed approach to the market is given high priority. Consumers and the market are further supported by a comprehensive spare parts facility in Melbourne which together with our technical support function assists service agents conveniently distributed around the country.
